David Zatz, Ph.D.
Organizational development and survey expert David Zatz focuses on human issues to target and speed change efforts. While much of his work is centered around surveys, focus groups, and balanced scorecards, he is also an expert process consultant and facilitator. For example, a two-day session at a corporate travel agency led to a reduction in errors to one third of their previous level, without financial investments.
Dr. Zatz has spoken at conferences arranged by the Conference Board, Quality New Jersey, and the Association for Quality and Participation, and has published articles in journals (such as HRMagazine, Quality Digest, and Effective Executive), trade publications, and books (the Encyclopedia of Management and Business Strategy Book of Readings). His work has helped many organizations to cut costs while increasing service.
Before joining Toolpack Consulting, David was a consultant with Metrus Group, WLH Consulting, and Pace University. David has worked with clients such as the American Management Association, Arthrocare, BTI Americas, the Coast Guard, Enhanced Vision, General Fire & Casualty, Mattel, the City of New York, Pfizer, and Wakefern Foods. He has also done a great deal of work indirectly, through other firms, via Toolpack's backroom consulting service.
David holds a B.A. in psychology from Rutgers University, and a Ph.D. in organizational psychology from Columbia University.
Susan Van Mell, M.B.A.
Susan Van Mell has over 15 years experience in market research and brand management and holds an MBA from Northwestern University's Kellogg School. Her skills as both a moderator and quantitative researcher give her the ability to help clients refine their objectives and then use the most effective research techniques. Often qualitative work is used as a precursor to survey development.
Susan has worked with clients including Springs Window Fashions, Gemplers, Pleasant Company, Dean Foods, La Crosse Footwear and Oscar Mayer. Susan has also held research and brand positions at Market Facts (Chicago), Helene Curtis (Chicago) and Murtaugh/Match (Madison). Recent projects include awareness, positioning, satisfaction, and competitive surveys; qualitative research; marketing mix optimization and market segmentation; branding and advertising research and design; and using statistics to adjust strategy and tactics.
Lonnie DeRosa, M.B.A.
Lonnie DeRosa has a varied background in the field of market research. Having been involved with the research process from all viewpoints -- research supplier, ad agency, and end user -- he provides a well-rounded perspective to his client organizations. He brings over 25 years experience to his clients conducting studies involving customer satisfaction measurement; copy testing and advertising research; positioning and pricing research; new product development; segmentation research; concept testing; and attitude and usage surveys.
Lonnie has extensive experience with the direction and interpretation of multivariate research methods, including conjoint analysis, perceptual mapping, Thurstone analysis, price sensitivity analysis, and quadrant analysis.
Lonnie has also been Research Account Manager with Lewis, Gilman, and Kynett Advertising, and Market Research Manager with Atlantic Financial.
Lonnie received his A.B. in Mathematics from Rutgers College and his M.B.A. in Marketing from Drexel University. He works with Toolpack Consulting as an external associate.
Katherine Houghton Zatz, Ed.D.
Dr. Katherine Houghton Zatz’s career has centered around empowering people to solve problems and improve processes. She has 25 years of experience in education; in each of her three positions as a chief student affairs officer, she reversed enrollment declines and increased student retention.
At Hudson County Community College, Dr. Zatz achieved a 60% increase in enrollment over seven years, without substantial budget increases. She also helped to raise retention by 26 points and lower the student loan default rate went by 17 points in three years. As the Dean of Students at the College of Aeronautics, she worked to raise student retention by 17 points, substantially increasing enrollment.
Dr. Zatz was a co-founder and coordinator of a soup kitchen at 114th Street and Broadway in Manhattan; it evolved into Broadway Community Incorporated, and now incorporates a food services training program and a shelter for homeless women. Dr. Zatz still serves on Broadway Community’s Advisory Board.
Dr. Zatz is currently Vice Chair of the Board of Trustees of the American Public University System/American Military University, an on-line private university serving over 120,000 students in 60 degree programs. Enrollment was at 11,000 when Dr. Zatz was elected Chair in 2004; in 2006, APUS achieved regional accreditation through the North Central Association.
Dr. Zatz holds a doctorate in higher and adult education and two master's degrees from Columbia University's Teachers College. She also has a bachelor's degree from Macalester College, and attended the University of Wisconsin –Marathon County Center.
Lynn Sian has over twenty years’ experience in the back-end work of survey development, programming, and analysis. She current works in survey design and processing, data analysis, and reporting. Prior to working with Toolpack Consulting, Lynn worked with Metrus Group and Expert Survey Systems.