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What is organizational development?

The key premise of organizational development is that organizations are social systems.

The goal is to increase the long-term health and performance of the organization, while enriching the lives of its members.

The OD approach emphasizes organizational culture, which influences the way people work, using change based on research and action.

The method is using planned change based on research to increase motivation, remove obstacles, and make change easier. The ideal is an organization where continuous improvement is so prevalent that it is not thought of as an initiative.


Organizational development ("OD") transforms the organizational culture (loosely, shared beliefs, values, and behaviors) by working with social and technical systems such as culture, work processes, communication, and rewards.

This site describes some of the tools and techniques of organizational development. Though these tools work best as part of a combined whole, they can also be used one at a time - though then it might not be OD!

Organizational development is based on research, not case studies. Case studies can be interpreted differently, depending on what people know and what they already believe. Research into human behavior isolates and tests key assumptions and relationships, and is more reliable as a basis for change.

If you're not ready to take the organizational development plunge, try it out on a small scale - a workshop, some process consulting, a brief employee survey, some customer feedback. We think the success of that first effort will make you want more - and make it easier to get more.

Click here for a conceptual view of how organizational development works.

Click here for detailed descriptions of various OD tools.


Organizational development helps companies, colleges, and governments by:

Key benefits of organizational development

The outcomes of organizational development may include increases in:

  • Profits (cost reduction, for nonprofits).
  • Innovation.
  • Customer satisfaction.
  • Product and service quality.
  • Cost effectiveness.
  • Organizational flexibility.
  • Personal feelings of effectiveness.
  • Job, work, and life satisfaction.

More detailed goals of organizational development

The objectives of organizational development are an organization where:

  • People and areas have the same goals
  • Communication is open, laterally and vertically, and all relevant facts and feelings are shared. People can learn from experience.
  • Decisions are made by people with the most relevant, direct knowledge.
  • The reward system reinforces organizational health.
  • Conflict is treated and resolved constructively - where it is used for innovation, not suppressed or allowed to interfere with productivity.
  • Processes and structures are based on present needs rather than past needs or fads, so they are efficient and help people.
  • People are rewarded for success but not punished for failure of innovation or creativity; so innovation is high.
  • Customer needs are always known and thought about by employees and leaders.

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